Public Service Announcement

The client for this design was the Wounded Warrior Project. The challenge here was addressing the stigma surrounding mental health specifically in the military and veteran communities. The challenge was to show that these suffering individuals are doing so because they do not want to be looked at as less than others, unable to do their jobs, or get a new one, and how that can and is leading to death. The solution was to have a person dressed in a military uniform showing how they truly feel and look underneath the mask they must wear to keep all others around them comfortable.